World of Azza Fahmy

25 Jun 2018 - Azza Fahmy is an independent purveyor of handcrafted jewellery taking their inspiration from 7000 years of culture defined by contemporary minds. Honouring traditional techniques passed down from generation to generation, each piece is a result of years of research. Their spirit is proudly Egyptian whilst the appeal of their creations is now global, with stores on four continents, pieces worn worldwide by influencers and singers such as Rihanna and Joss Stone and collaborations with international designers Matthew Williamson and Preen by Thornton Bregazzi. Here we speak to the brand’s namesake, Chairwomen/ Creative Director, Azza Fahmy about the brand’s creation and future plans.


Interview with Veronica Basharatyan

13 Apr 2018 - Basharatyan V is a womenswear label that specialises in creating outstanding, individually tailored women’s clothing using unique, luxurious fabrics. These beautiful brands will not only make you look amazing, they will work wonders on supporting you as well. From within budget to blow the budget and then some, when lingerie is this beautiful you’ll just have to treat yourself.


Three of my Lingerie Loves

30 Mar 2018 - From pretty and lacy to sexy and exclusive, here I am sharing my three favourite lingerie brands that always make me feel fabulous. These beautiful brands will not only make you look amazing, they will work wonders on supporting you as well. From within budget to blow the budget and then some, when lingerie is this beautiful you’ll just have to treat yourself.


Our Favourite Children’s Styles For Autumn

09 Sep 2016 - Every year the shops are full of children's clothes, and somehow it always seems to be a bit hit and miss. Certain shops - Boden, Joules, Zara - always seem to have lovely clothes, and H&M's fantastic £2.99 dresses can be spotted on little girls wherever you go, but there are other places that you might not think of when you're searching for that perfect party dress, a cool pair of trousers or a great rash shirt for a winter holiday.

Melanie Sykes Equipment Leopard Print Dress copy

The Stigma of Leopard

23 Aug 2016 - I love a bit of leopard print. Not too much, or you risk looking ridiculous, but (and I don’t think it’s just me) I have to admit that the stigma it carries does enter my head, that it’s tacky, that you shouldn’t wear it after the age of thirty or even, as I just recently amusingly heard, that you must not wear it before 6pm.

Melanie Sykes - Summer Blues - Sale Picks

Summer Blues: 3 Unmissable Occasion Dresses on Sale

28 Jul 2016 - The summer sale season is upon us and there is no better time to bag yourself a bargain, especially if you have any events to attend this summer and need to invest in something fabulous. We have scoured the sales and pulled out our favourite blues and aquas for even the chicest summer party or wedding, and we've thrown in a smart jumpsuit as well, if dresses aren't your thing.


Summer Beach Trends: Gold

08 Jul 2016 - Our favourite beach trend for this summer is gold temporary tattoos. They have been huge for the last year, of course - we've seen them on Melanie, of course (she has her own collection with Glim Glam), but also Beyonce, Little Mix, Selena Gomez and Rosie Huntington-Whiteley have been popping up all over Instagram, gilded and adorned, and now the holidays are starting, we'll be seeing a lot more in the coming months.

Melanie Sykes' Favourite Bikinis

Melanie’s Favourite Bikinis

01 Jul 2016 - I have an obsession with bikinis. I buy them all year round, in season and out of season. Some girls love handbags, some girls are into shoes, my thing is definitely bikinis. I do ask a lot of my bikinis, they need to be functional, fashionable, durable and well cut. Bikini sizes are always a little bit all over the place, you never really know how they’ll fit. I find that you need to try on lots and when you get used to a certain brand, you know what size you require. Once I find a brand I like, I just keep going back for more.

Melanie Sykes - Vero Moda Maxi Dress

Our Favourite Summer Maxi Dresses

29 Jun 2016 - There is no better time to indulge your bohemian side, than when the sun shines. Maxi dresses are one of those trends that never seem to go away, they are a go to summer look for so many of us and are incredibly easy to wear. You don’t even need to shave your legs! Whether you are looking for an occasion dress, something for a summer picnic or even just a dress to saunter down the beach in on a balmy holiday evening, there’s a maxi dress to suit every occasion

The Weekend Edit - Featured Image

The Weekend Edit: Top Fashion Picks

29 Jun 2016 - When it comes to the weekends we all want to make the most of every single minute of freedom and doing the things we enjoy, which is why we have taken the stress out of deciding what to wear for you. Whether you’re shopping with the girls or having lunch with family, this simple and super chic ensemble will keep you looking stylish this weekend.

Talitha Aztec Embroidered Dress

5 of the Best Summer Trends

28 Jun 2016 -

Melanie Sykes - Beach Cover-Ups - Elizabeth Hurley

Beach Cover-Up

28 Jun 2016 - I do have rules about my beach cover-ups. I never wear maxi dresses to the beach or poolside. I know they look beautiful, but for me they're not very practical. I always get too hot in them and they stick to my legs so I always go for shorter and looser beach cover-ups. I always match my bikini to the cover-ups, so I choose bikinis first and then match the dresses to bikinis.